Influencer marketing, or KOL(Key Opinion Leader) and KOC (Key Opinion Consumer) marketing as it is called in China, is increasing in popularity and has matured as well. The KOL market in China has moved from the live stream, short video, text & photos, and forum’s Q&A content types to online TV emission, E-commerce, etc. Polaris Media Group's services and specialties are highlighted to help brands choose a suitable KOL and leverage KOLs’ influence to help build awareness, trigger conversions and achieve sales.

Sometimes the best results can be gained by getting your business up in front of real, live people. Attending, sponsoring or hosting an event can be an excellent avenue to interact with potential customers. Planning and rolling out events end-to-end, we deliver everything from small morning tea to large-scale events. Polaris Media Group also deliver genuinely integrated campaigns, covering all platforms and reaching targeted audiences, and to match with your business digital marketing strategy.