Business Update 24 October 2020
You might be familiar with WeChat and TikTok, but do you know much about RED(小红书)? Which is the most popular Chinese social platform for everything fashion, beauty, lifestyle and travel.
Word of mouth (WOM) is extremely influential within the Chinese community, and RED is where you can share your reviews about almost everything even personal development.
The platform also integrates a powerful search engine and e-commerce function, which makes it a channel that you can’t ignore in your Chinese marketing media mix.
Polaris Media Group is not only a leader in WeChat, but we are also your consultants about everything Chinese marketing with abundant experience across all Chinese social channels including RED(小红书). The brands we have worked with last month on RED including major brands such as FENDI, BVLGARI, Avene, HUAWEI and Sanofi. As well as small local businesses like beauty and nail salons, fashion boutiques, bridal shops, etc.