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Business Updates 1 July 2021

Why Livestreming?

Whenever we catch up with Australian clients and mention to them that live streaming can sell goods, the fact always surprises them!

Chinese market successfully evolved TV shopping shows, and now you can watch them whenever and wherever through mobile devices.

Last week, Polaris Media had successfully executed interactive live streaming for Crest + Oral B for Dental Professionals. Through leveraging the promotion and diversion of the WeChat private pool, we delivered 9k views and over 11k likes from this activity.

There are 3 key elements we need to emphasize for interactive live streaming:
Knowledge explanation, brand introduction, and answering questions.

The top goal is to build brand trust, not sales. Unlike TV shopping shows, you will not see any promotions, discounts, constant verbal stimulation, and inducing customers to pay in the live streaming rooms.

Interactive live streaming promotion is also commonly adopted by luxury brands. During 2020 ‘Double 11th Day’ (A Chinese e-commerce shopping festival), Cartier showcased their necklace worth $28.3 million during interactive live streaming, which attracted 770k viewers.