Influencer marketing, or KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) marketing as it is called in China, is increasing in popularity and has matured as well. The KOL market in China has moved from the live stream, short video, text & photos, and forum’s Q&A content types to online TV emission, E-commerce, etc. Polaris Media Group's services and specialties are highlighted to help brands choose a suitable KOL and leverage KOLs’ influence to help build awareness, trigger conversions and achieve sales.