Digital Marketing Matrix

Social Media Marketing is an extremely important element in the overall marketing strategy for any business. Polaris Media Group’s  Digital Marketing Agency can help you establish an effective social media strategy to best meet your intended goals, and integrate this with other aspects of your business marketing.

Our social media marketing programs provide tailored strategies designed to promote your brand, engage with your audience, and attract new customers. We offer full support in setting up accounts with social media platforms, content planning and content production, and up to and including full management of your social media programs and campaigns.

The social media channels we typically support and manage for our clients include the most popular such as WeChat Subscription Account, WeChat Video Account, WeChat Community, Little Red Book, Tik Tok and Weibo.

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KOL and KOC Management and Engagement

Influencer marketing, or KOL(Key Opinion Leader) and KOC (Key Opinion Consumer) marketing as it is called in China, is increasing in popularity and has matured as well. The KOL market in China has moved from the live stream, short video, text & photos, and forum’s Q&A content types to online TV emission, E-commerce, etc. Polaris Media Group’s services and specialties are highlighted to help brands choose a suitable KOL and leverage KOLs’ influence to help build awareness, trigger conversions and achieve sales.

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Offline Campaign

Sometimes the best results can be gained by getting your business up in front of real, live people. Attending, sponsoring, or hosting an event can be an excellent avenue to interact with potential customers. Planning and rolling out events end-to-end, Polaris Media Group delivers everything from small morning tea to large-scale events. We also deliver genuinely integrated campaigns, covering all platforms, reaching targeted audiences, and matching your business digital marketing strategy.

With social media taking over the marketing world, how do you build a strong brand offline? A powerful brand experience can shape the future of your brand, building meaningful and long-lasting relationships between you and your audience.

Whether it’s an intimate event for 20, a roundtable of key media, or large-scale brand activation, nothing is out of reach for the Polaris Media Group team. Creatively imagined and strategically planned, our events ensure more than just a lasting impression – we look to connect you to the right audience and provide powerful opportunities to build engagement, inspire loyalty, and nurture meaningful relationships.

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Australia Chinese Market Consultation

Over the past 7 years, Polaris Media Group has assisted more than 300 clients with digital marketing in China. Regardless of your industries: retail FMCG, travel, telecommunications, financial or real estate, by providing an in-depth analysis on product, brand, consumer segmentations and market environment, we deliver a tailor-made marketing plan that best suits your brand in expanding your horizons into the Chinese market.

Brands should not make the mistake of believing China is just like any other market in the world. Succeeding in any chosen Chinese market is possible with the coming together of China-focused expertise, China market experience, and qualitative and quantitative insights.

As a competitive marketing agency in Sydney, Polaris Media Group can deliver trustworthy, reliable, and adapted services and offer advertising campaigns suitable for the Australian Chinese market. Teams are systematically tailored and involve Polaris Consulting’s network of contacts across China and Australia, to reach maximum efficiency and satisfaction of clients.

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